Happy Monday everyone. This week we are discussing our new visitor survey research that we are conducting this year. We have a variety of visitor surveys in a variety of formats - all directed to making you experience here at Backus-Page House Museum a positive one!
Firstly, when you come to visit the museum your tour guide will ask you some basic information for our visitor research. That information is recorded on our white tour cards. We ask questions like age, address or postal code so that we can better gauge the demographic that we are connecting with here at the museum. Other important research questions include: how you heard about the museum or if any technology was utilized during your visit.
Secondly, we have integrated our survey into a tablet that focuses on the tour of the museum in general. The survey is completely electronic, and created by use of the "Loop Survey App." The questions are customized for our museum and ask you to rate, comment on the quality and give us comments or suggestions. Questions include: rating your overall experience, rating the exhibit, and asking if your tour guide was clear and informative. These visitor surveys are intended to help us better serve our visitors here at the museum.
Lastly, we have added the same survey to our website so that visitors can access it at their leisure. All results are confidential, unless you wish to include your contact information. The results are emailed directly to the museum and we make changes based on your comments and suggestions.
Overall, visitor surveys and visitor research are some of the many ways we are constantly improving our service here at the Backus-Page House Museum, so please fill one out on your next visit!
Example of the visitor survey on the tablet!
by Sarah Johnston